Privacy
In Code Like A Girl. More on Medium.
Up until recently I thought people who were anti Google and other tech giants were a fringe "off the grid" type of people. But a very important book, The Age of Surveillance Capitalism, by Shoshana Zuboff opened my eyes to the real purpose of these giant corporations.
The thing is, I didn’t know what I didn’t know. Surveillance capitalism relies on secrecy, making certain that we can’t understand the extent of its reach. As Zuboff writes, the important questions are: Who knows? Who decides? Who decides who decides?
Zuboff gives a detailed answer to these questions through a chilling account…
You can’t have helped but notice that data has become the currency of our digital age. As someone who has been working in digital marketing for 13 years, I’ve seen significant changes in the amount of data available to marketers, along with how this data can be used to target and influence us online.
In some ways, I’ve contributed to this — my desire as a marketer to have greater insight into my customers; who they are and what drives them has led to companies pushing the boundaries to serve the collective need. It’s not too difficult to trace a…
Code Like A Girl
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