Creating a shared understanding and ownership around what you are trying to learn, test and build is hugely motivating and empowering for both teams and individuals. If you are a collaborative designer who enjoys working with Agile principles and Lean UX methodologies in both discovery and delivery, Dual Track processes may work for you.

In principle, I love the concept of Dual Track. Done well, a Dual Track Development Process enables quick and efficient test and learn cycles, helping designers and their teams create better experiences in the product, systems and services they engineer together.

Additionally, Dual Track, as an…

Yes, but why is that important?

This had been my everyday battle for quite sometime. Make no mistake, I'm used to dealing with high levels of expectation. From the clients, the end users, the team, my superiors, my colleagues. Skepticism should be no stranger to me by now, but still, the Spanish Inquisition mode got on my nerves.

Why is this relevant to our users? What makes our product better than any other solution they might find along the road?

Enter the User Experience/Design expert, the annoying guy who will question everything. In a few exchanges, I started doubting myself…